Future of Cars Electric…?

Is the future of cars electric, or something else? The simplest story about Tesla goes like this: It has the best technology, by far, and strongest brand, by far, in the auto market’s largest growth sector. Indeed, the company already makes the two best-selling electric cars in the U.S.—the Model S sedan and the Model […]

Tesla’s Vision

“The overarching purpose of Tesla Motors… is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution,” writes Elon Musk. Tesla purposely started with a premium sports car to fund development of the technology and the high entry […]